The New Season

Discover Designer Fashion, Beauty & Luxury Lifestyle

A considered edit of the world's most coveted designers, curated exclusively for AVENUE.

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970 New Items

New In

New arrivals, now dropping five days a week – discover the latest launches onsite from Monday to Friday

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GALVAN

CHRISTIAN LOUBOUTIN

SAINT LAURENT

FOUNDRAE

FERRAN & CO.

NOIR ATELIER

MAISON AURELLE

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Women's winter wardrobe essentials — tailored coat, knitwear and classic accessories

The Edit

Wardrobing 101

Tailored outerwear, considered separates and timeless accessories — the pieces we live in all winter, edited into one wardrobe.

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Winter & Christmas gifts edit — decorated tree and luxury presents

New Season

Winter Essentials

From luxury gifting to festive finishing touches, discover our winter edit curated for the holiday season.

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Big Pilot’s 43mm Stainless Steel Automatic Watch (£8900)

IWC

TISSOT

Conquest Stainless-Steel Quartz Watch 38mm (£1500)

LONGINES

Joséphine Aigrette 18ct white-gold, diamond and pearl ring (£5970)

CHAUMET

Joséphine Aigrette 18ct white-gold, diamond and pearl ring (£8710)

CHAUMET

B.zero1 18ct rose-gold and ceramic ring (£1940)

BVLGARI

B.zero1 18ct rose-gold and ceramic ring (£2640)

BVLGARI

Quatre Classique 18ct yellow-gold, white-gold and pink-gold ring (£5800)

BOUCHERON

Quatre 18ct white-gold with PVD ring (£4740)

BOUCHERON

CHOPARD

CARTIER

LOVE 18ct rose-gold and diamond necklace (£2510)

CARTIER

LOVE 18ct rose-gold and diamond necklace (£8600)

CARTIER

Happy Diamonds 18ct white-gold and diamond earrings (£5510)

CHOPARD

Happy Diamonds 18ct white-gold and diamond earrings (£4800)

CHOPARD

CARTIER

Serpent Bohème 18ct yellow-gold and diamond stud earrings (£3980)

BOUCHERON

So Move Pavé 18ct gold and 0.67ct diamond bangle (£5360)

MESSIKA

CHOPARD

Juste un Clou 18ct white-gold bracelet (£8200)

CARTIER

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After Dark

The Evening Edit

From sculpted knits to fluid slips, an edit of evening pieces designed to command every room you enter.

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There's More In-Store

From Our Stores to Your Door

With 4 hour or next day delivery and a door-to-door service you can sit back, relax and await your luxury Avenue items with confidence.

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The Journal

Stories from AVENUE

Healthcare

The Best Luxury Food & Drink Gifts for Christmas 2026

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Beauty

The Best Jewellery Gifts to Buy This Christmas-copy

The Best Jewellery Gifts to Buy This Christmas

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Beauty

For the Fashion Insider: Loewe Whisker Bag

It doesn’t matter whether you’ve heard of the design power pairing that is Jack McCollough and Lazaro Hernandez – if she lives on planet fashion, she’ll have been following their every move since they took the reins at Loewe.

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Beauty

The Best Fragrance and Perfume Gifts for Christmas 2026

With a world of fragrance treasures at your fingertips, where do you begin? Explore our curated fragrance guide to discover the perfect scent to gift this Christmas.

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